Volkswagen Ireland at Dublin Pride

Commissioned by Volkswagen Ireland and BBDO Dublin, this vibrant series captures the spirit of Dublin Pride with lifestyle and reportage images focused on joy, unity, and celebration. Centered around the colorful ID. Buzz and ID.4 electric vehicles, the shoot highlights the energy of the Volkswagen Ireland team, their families, friends, and the wider LGBTQ+ community as they marched through the heart of Dublin. Shot on a bright summer day, the work blends dynamic portraiture with candid street moments to reflect the values of inclusivity and electric innovation. Delivered as a full photo and video package.

Volkswagen ID. Buzz parked beside a Pride display with colourful balloons during Dublin Pride
Smiling man in vibrant clothing celebrating in front of a Volkswagen ID. Buzz decorated with Pride balloons.
https://youtu.be/CN-KA_KzZmc
Two women smiling and dancing during the Pride parade, wearing rainbow Volkswagen logo t-shirts.
Volkswagen ID. Buzz driving down O’Connell Street during Dublin Pride, with the Spire visible in the background.
A joyful black man holding a rainbow flag in front of a Volkswagen ID. Buzz decorated with colourful balloons during Dublin Pride.
Three friends celebrating at Dublin Pride in a park, wearing colourful outfits and rainbow accessories.
Volkswagen Ireland team marching at Dublin Pride parade, holding a “Bursting with Pride” banner.
Pride attendees dancing in colourful outfits and rainbow flags at the Dublin Pride parade.
Crowd smiling and celebrating at Dublin Pride, wearing rainbow face paint and VW Ireland T-shirts
Three friends with rainbow flags and face paint smiling in front of a colourful Dublin Pride parade bus
Smiling man wrapped in a rainbow flag in front of the VW ID. Buzz during Dublin Pride
Three people laugh together inside a classic VW car during the Dublin Pride Parade, one of them leaning joyfully out the window.
A colourful parade-goer in vibrant rainbow attire poses in front of a VW ID.4 at the Dublin Pride Parade.
Smiling child on a woman’s shoulders waving a rainbow peace flag, both wearing VW Pride t-shirts during the Dublin Pride parade.
Smiling woman wearing red sunglasses seated in the driver’s seat of a yellow VW ID. Buzz decorated for Pride.
Person in butterfly costume posing in front of a Volkswagen ID.4 with Pride balloons.
Woman laughing as glitter is applied to her face during Dublin Pride.
Person jumping in mid-air in front of a rainbow balloon-decorated VW ID. Buzz.
Woman smiling at the camera while walking in the Dublin Pride parade with a rainbow flag.