Bacardi – European Campaign

Client: Bacardi

Scope: Pan-European digital and print campaign

Location: Dublin

Location:Agency: TBWA

This lifestyle and still life shoot was part of a European-wide campaign for Bacardi, capturing the spontaneous energy of summer evenings, real friendships, and authentic nightlife moments. The focus was on storytelling through movement, candid interactions, and natural light, blending premium brand presence with raw, joyful scenes.

From intimate bar settings to sunlit outdoor gatherings, the visuals aimed to reflect Bacardi’s core message: vibrant, inclusive, and full of rhythm. The shoot featured real people and locations to emphasise emotional truth over posed perfection, aligning with Bacardi’s contemporary brand evolution.